Mostly Sunny
/ 53 °F
Mostly Sunny

Mar 13

E 6th St

Brazos St to IH-35

Red River

5th St to 6th St

Red River

7th St to 10th St

Mar 14

E 6th St

Brazos St to IH-35

Red River

5th St to 6th St

Red River

7th St to 10th St



Downtown offers the best of Austin, amplified. This is where creativity and ingenuity meet to deliver the latest foodie hotspots, legendary live music venues, one-of-a-kind shops, and year-round outdoor fun. Rock out or relax – it’s your call. LET’S GO


Downtown is the epicenter of Austin’s 24/7 idea exchange. This is where enterprises headquarter and entrepreneurs incubate, all harnessing our city’s incredible talent pool, business-friendly infrastructure and uniquely collaborative culture. LET’S GO


Downtown Austin offers residences to suit any style, whether you’re renting or putting down roots. This is where city excitement meets creature comforts – your walkable new neighborhood puts both nightly entertainment and daily essentials within easy reach.LET’S GO


Our Austin Story

Great Cities Tell Great Stories

The story of Austin through the lens of our historic city squares

The Downtown Austin Alliance, in partnership with the Austin Parks and Recreation Department, is developing a comprehensive interpretive strategy for the three historic city squares: Brush, Republic, and Wooldridge.

Click here to share your story.


The goal is to find meaningful stories—grounded in these civic squares—that connect to the people and places of Austin. 

Critical to the success of this project is the representation of Austin’s diverse community to ensure that our public squares tell the stories of all people. The project will include extensive community outreach to gather information to help shape and prioritize the stories. 
The project will result in a comprehensive interpretive strategy for the historic city squares, including:
  • Stories and storylines for Republic, Brush, and Wooldridge Squares. 
  • Content for signs at Republic Square.
  • A strategy for communicating the stories that are developed through park planning, programming, marketing and digital communications, and cultural district planning.


Get Involved

We need your help as we collect Austin’s stories. Become engaged in Our Austin Story by attending a public meeting, contributing online, or by contacting us directly and sharing your stories. 
Phase I: Share Your Story 


Starting in March, we will be collecting stories of the historic squares - Brush, Wooldridge and Republic. We will be meeting with individuals and groups, attending community events and collecting stories online. Share your story here.

Upcoming Community events:

Saturday, March 25

11am - 1pm

Departure Lounge, 311 W. 5th Street


Tuesday, March 28

11am – 1pm 

City Hall, 301 W. 2nd Street


RSVP here if you plan to attend, or share your story online.

Phase II: Help us Review and Prioritize the Stories - May 2017


Phase III: Review the Strategy for Communicating the Stories - July 2017

project schedule

The project kicked off in January 2017 and continues through late summer of 2017, in the following four major phases:
Information Gathering: January – April 
  • Meetings, interviews, data gathering 
  • Public engagement phase 1: creating the storyboards 
Interpretive Concepts: April - May 
  • Draft themes, stories and storylines for each of the three historic squares
  • Public engagement phase 2: reviewing and prioritizing the storyboard content
Draft and Final Interpretive Strategy: May – July 
  • Final themes, stories and storylines for each of the three historic squares
  • Comprehensive strategy for park programming, marketing, digital communications, and cultural district planning.
  • Public engagement phase 3: reviewing the comprehensive strategy
Adoption and Implementation: July - September

The Team

The Downtown Alliance is conducting this project in partnership with Austin Parks and Recreation Department.  The project consultant is Ted Lee Eubanks, Founder and President of Fermata Inc. Eubanks is a certified interpretive planner with over 25 years of experience both nationally and internationally in heritage tourism and community development. 
Steering Committee
Chair: Kate Singleton, Preservation Austin
Austin Parks and Recreation Department Liaisons: Kim McKnight, Cara Welch
Charles Peveto, Friends of Wooldridge Square
Sylvia Orozco, Executive Director, Mexic-Arte Museum
Dr. Andrea Roberts, University of Texas at Austin, School of Architecture 
Vanessa Castro, City of Austin, Tejano Walking Trail
Mike Miller, Austin History Center 
Rey Hernandez, Austin Parks and Recreation Department 
Bob Ward, Travis County
Laura Esparza, Austin Parks and Recreation Department 
Allison Watkins, Austin Parks Foundation
Ashley Dowgwillo, Austin Convention & Visitors Bureau
Joanna Wolaver, Shoal Creek Conservancy


Austin Parks and Recreation Department 
Preservation Austin 


Coming soon.

Contact Us

Project Manager:
Melissa Barry - Vice President, Planning
(512) 469-0476
Media Inquiries:
Lia Truitt - Elizabeth Christian Public Relations
(512) 494-2863
Misty Whited - Elizabeth Christian Public Relations
(512) 494-2870