Increasing Clouds
/ 55 °F
Increasing Clouds

Apr 16

Red River Street

East Martin Luther King Jr. Boulevard to East 15th Street

Apr 17

Red River Street

East Martin Luther King Jr. Boulevard to East 15th Street



Downtown offers the best of Austin, amplified. This is where creativity and ingenuity meet to deliver the latest foodie hotspots, legendary live music venues, one-of-a-kind shops, and year-round outdoor fun. Rock out or relax – it’s your call. LET’S GO


Downtown is the epicenter of Austin’s 24/7 idea exchange. This is where enterprises headquarter and entrepreneurs incubate, all harnessing our city’s incredible talent pool, business-friendly infrastructure and uniquely collaborative culture. LET’S GO


Downtown Austin offers residences to suit any style, whether you’re renting or putting down roots. This is where city excitement meets creature comforts – your walkable new neighborhood puts both nightly entertainment and daily essentials within easy reach.LET’S GO


Congress Avenue

Transforming The Main Street of Texas.

The DAA collaborates to bring more heart and soul to every Congress Avenue block.


The DAA is leading the charge to develop Congress Avenue into an extraordinary place that is the heart and soul of Austin and “The Main Street of Texas.” 



The Vision


In February 2010, the DAA hosted a community-wide charrette, asking participants to create a vision and that will transform Congress Avenue into an active, vibrant and walkable gateway to the city.


Congress Avenue Charette

Envisioning The Avenue - A Strategic Report, 2010



Enhancing the Congress Ave. Experience Charrette Findings and Next Steps Presentation, 2012



Our Progress


In response to the Vision, the DAA’s first areas of focus are lighting and plaza activation.


tree lighting

The DAA is funding and managing the installation of lights in all trees along Congress Avenue. This will provide a sense of place, greater safety and an inviting environment for outdoor dining. It will also provide a perfect foundation for a livelier holiday shopping district.

plaza life

In April 2012, the DAA hosted PlazaLife, a two-day event at the Frost Bank Tower Plaza that demonstrated a variety of activities that can take place regularly if we were to re-imagine how we use our downtown plazas. The plaza came to life with live performances, music, games, business gatherings, food vendors and more.

We are using the results of PlazaLife (public surveys and property owner feedback) to develop a toolkit that property owners can use to turn their public plazas into vibrant spaces.